Do you want to strengthen your relationships with your customers? Give them a better understanding of the value of your expertise? Make more money during slower months? Try offering baking classes. Here Barb Gardner of Let Them Eat Cake talks about what classes have done for her, and answers the question “will my customers stop needing me if I teach them how to bake?” (spoiler alert: they won’t). Bonus: use your baking classes to improve your Facebook marketing. Scheduling events on Facebook is one of Swipely’s top social marketing tips for bakeries. You might even make a local news story, like Soonja’s Bakery in Dallas. Classes are a big part of Donna Ford’s success with Sweet Memories — their programs are so popular, they had to move to a bigger space. Sweet Memories doesn’t just teach baking techniques: they offer classes in entertaining and home food safety, as well. What better way to show customers first-hand that you’re ready to handle their events, should you decide to offer event hosting?