Blog 2018-09-19T10:40:02+00:00

How to use hashtags with your social media campaign

How #omnomnom and #foodporn can help you

Our last post had general pointers for social media and mentioned why Instagram is one of the best social media platforms for bakeries. If you haven’t had a chance to read it, now is a good time, as we are continuing with pointers on helping you achieve good results without spending advertising dollars. You can read it here. Every picture you post on social media needs hashtags. These are searchable terms associated with your post. Users can search for a specific hashtag and see every post associated with it, including yours. You can use hashtags such as your city name, […]
By | June 12th, 2018|

Should your bakery maintain social media accounts?

“Will social media work for my bakery?”

Yes, social media will work for you! In today’s world, so much time is spent on cell phones that businesses need to maintain a presence on social media. Although every platform should be utilized and taken advantage of, Instagram will yield great results without paid advertising. Instagram can be used to showcase individual products as well as allow you to post videos of the baking process. It’s a great platform to share pictures of your freshly baked breads and sumptuously rich pastries. Foodies love Instagram. We’ve compiled some tips on how to use Instagram to promote your business. Place one person in charge of social media. This will help create a consistency with posts across […]
By | June 6th, 2018|

Ranking Metrics

How well are you doing compared to your competitors?

Many business owners such as yourself itch to have that question answered. To do so, however, you will need to have access to sales and other relevant data of thousands of businesses. Fortunately we at Twin Peaks can study customer data maintained on our servers to create ranking metrics. When looking at such data statistically, much like Facebook and Google, we can calculate averages and find trends. With that kind of mathematical framework we could rank your business in relation to others. Unlike Facebook and Google, however, we do not sell that information to anyone. We give it back to you for your benefit. Accordingly, we plan on creating 20 or so valuation metrics, or measuring sticks. These […]
By | May 4th, 2018|

Saas vs. In-House Server

Saas vs. In-House Server Comparison

How does the cost of cloud-based software (SaaS=Software as a Service) compare with software installed on a server in your office? It is a difficult task to make a fair and accurate comparison. It is much like comparing the proverbial apples to oranges. But, in the space below an effort is being made to do so. Needless to say, your needs and requirements are probably different than those assumed in this article.

1. Real cost of ‘buying’ server-based software

Technically, software that you “purchased” and installed on your server in your office, was never really purchased. It was very likely licensed for your use. Furthermore, each year you were offered a maintenance agreement for service and support. At times, the maintenance agreement included upgrades […]
By | March 21st, 2018|

Is Software Functionality Enough?

What You Need to Know About Cloud Software Functionality vs. Structure

There are a lot of questions to ask when it comes to choosing cloud software for your business, besides the obvious ones like “Does this fit my needs?” or “Does this fit in my budget?” Of course, these questions are extremely important to consider as a first step. But there are other questions that should be asked as well, especially as you narrow your list of choices. Cloud service providers use different tools to run their businesses. Knowing what tools they use is important. So, two other questions to consider are: “Does it matter what programming language a software is written in?” and “Does it matter what format the databases are kept in?” The answer to both […]
By | March 7th, 2018|

8 Reasons Moving To the Cloud Saves You Time

8 Reasons Moving To the Cloud Saves You Time

Moving to the cloud is a great way to help you and your employees save valuable time by outsourcing IT problems to your provider. Once you switch to the cloud, the majority of technological burdens will disappear so you and your team can focus on your business goals rather than dealing with IT issues. Many cloud service providers, like TwinPeaks Online, can help you understand and overcome these issues.

Read the 8 reasons you will save time below:

  1. Backups. With cloud solutions, a cloud service provider (CSP) like TwinPeaks Online will make regular backups of your data on your behalf. Each backup recurs on a frequent schedule to make sure if anything happens there is no data loss. […]
By | March 2nd, 2018|

Is A Cloud Solution Right For You?

Is A Cloud Solution Right For You?

Do you need to make an IT decision of whether or not to move to the cloud? Or thinking of just starting with the cloud? Many business decisions require you to be armed to the teeth with information. IT is another area where you’ll need to brush up. Amazon, Google, and Microsoft provide a wealth of pricing information: if you know how to read it. There are other cloud providers that offer models and comparison tools on their site. Here, I’ll do my best to provide an overview of on-premises servers, cloud servers, and what might be the best solution for your business. You can email us (info@twinpeaks.net) or call us for more information. If you are […]
By | January 5th, 2018|

6 Steps to Going Green and Saving Thousands

Step 1: Evaluate Areas To Go Green

For a business to go completely green, there are a lot of complex areas involved. The easiest, and most obvious, is reducing or eliminating the need to print. This translates to hundreds if not thousands of dollars in savings per year as you no longer need to purchase paper, print reports, replace toner, replace drums and/or printers. Download our more detailed, step-by-step guide below for more information on other areas to help reduce your carbon footprint and costs to your business.

Step 2: Evaluate Costs

Evaluating your monthly expenditures on paper and printing will help you calculate the ROI of implementing software. With less expense, you can reinvest the savings back into your business or take a nice vacation. Use the […]
By | May 18th, 2017|

The Future Landscape of Software Hosting: What’s Right for Your Business?

Would you rather manage your data locally or allow a third party to host it? Do you prefer to maintain your own server, knowing you will have to replace it when it fails? Are you prepared to upgrade your equipment and devices every few years? One common dilemma businesses face is whether to adopt web-based software or continue hosting their software on-site. As the world migrates to cloud computing, the choice may seem obvious. But there are still many factors to consider when facing your next software upgrade. With seemingly limitless choices, it can be difficult to narrow things down. The first basic question to ask yourself is whether you want to host the software on your own server(s) or contract with a company that will host it for […]
By | March 4th, 2016|

Healthy Eating vs. Sweet-Tooth: The Everlasting Dilemma

A recent article in bakingbusiness.com took on the complicated nature of consumer eating, investigating the seeming contradiction between the rise in health-consciousness and growing spending on snack foods. Fully two-thirds of American adults report indulging in snacking, while nearly half replace meals with snack foods. At the same time, the types of snack foods Americans report eating are changing, with 45% of people citing nutritional value as a factor in their choices.   Fueling the growing snack foods market are millennials, many of whom reach for a snack four times a day. While some indulge out of boredom, others want a burst of energy during busy days that don’t allow for sit-down meals. The need for healthy, convenient foods is driving the rise in consumer […]
By | February 17th, 2016|