Business Management

/Business Management

How to use hashtags with your social media campaign

By | 2018-06-14T18:17:12+00:00 June 12th, 2018|

How #omnomnom and #foodporn can help you Our last post had general pointers for social media and mentioned why Instagram is one of the best social media platforms for bakeries. If you haven’t had a chance to read it, now is a good time, as we are continuing with pointers [...]

Should your bakery maintain social media accounts?

By | 2018-06-06T21:14:21+00:00 June 6th, 2018|

"Will social media work for my bakery?" Yes, social media will work for you! In today’s world, so much time is spent on cell phones that businesses need to maintain a presence on social media. Although every platform should be utilized and taken advantage of, Instagram will yield great results without paid advertising. [...]

Ranking Metrics

By | 2018-05-16T18:08:35+00:00 May 4th, 2018|

How well are you doing compared to your competitors? Many business owners such as yourself itch to have that question answered. To do so, however, you will need to have access to sales and other relevant data of thousands of businesses. Fortunately we at Twin Peaks can study customer data maintained on our servers [...]

Saas vs. In-House Server

By | 2018-06-28T19:15:48+00:00 March 21st, 2018|

Saas vs. In-House Server Comparison How does the cost of cloud-based software (SaaS=Software as a Service) compare with software installed on a server in your office? It is a difficult task to make a fair and accurate comparison. It is much like comparing the proverbial apples to oranges. But, in the space below an effort [...]

8 Reasons Moving To the Cloud Saves You Time

By | 2018-05-16T18:03:34+00:00 March 2nd, 2018|

8 Reasons Moving To the Cloud Saves You Time Moving to the cloud is a great way to help you and your employees save valuable time by outsourcing IT problems to your provider. Once you switch to the cloud, the majority of technological burdens will disappear so you and your team can focus on [...]

A Party Without Cake is Just a Meeting, and other truths to inspire your marketing and merchandising campaigns

By | 2015-09-25T18:32:48+00:00 September 25th, 2015|

What makes customers buy a tee shirt from a café, bakery, or restaurant and wear it around, advertising that business to everyone they meet? For some, it’s a special love for that particular business. For others, it’s a foodie identity, a feeling of being in-the-know about good food and where to find it. Some might [...]

Reach More Customers: is a Food Truck Right for Your Bakery?

By | 2015-08-31T16:28:20+00:00 August 31st, 2015|

Want to be part of a popular cultural trend while expanding your business and reaching more customers, without the price tag of opening another storefront? Consider adding a food truck. While food trucks come with their own costs and administrative hurdles, they also come with quite a few perks, including visibility and flexibility. Food trucks [...]

Three Leadership Traps to Avoid

By | 2015-08-07T16:44:44+00:00 August 7th, 2015|

Managing a business is stressful work. In the thick of things, it can be tempting to try to save time with shortcuts that hurt your company in the long run, or to preserve focus by shutting out distractions -- such as employees’ needs. Protect your business from these three destructive management traps: Discount your team’s [...]