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So far admin has created 29 blog entries.

The Future Landscape of Software Hosting: What’s Right for Your Business?

By | 2016-03-04T10:11:27+00:00 March 4th, 2016|

Would you rather manage your data locally or allow a third party to host it? Do you prefer to maintain your own server, knowing you will have to replace it when it fails? Are you prepared to upgrade your equipment and devices every few years? One common dilemma businesses face is whether to adopt web-based [...]

Healthy Eating vs. Sweet-Tooth: The Everlasting Dilemma

By | 2016-02-17T22:38:31+00:00 February 17th, 2016|

A recent article in bakingbusiness.com took on the complicated nature of consumer eating, investigating the seeming contradiction between the rise in health-consciousness and growing spending on snack foods. Fully two-thirds of American adults report indulging in snacking, while nearly half replace meals with snack foods. At the same time, the types of snack foods Americans [...]

Sell Dough to Boost Holiday Satisfaction

By | 2015-12-04T20:09:26+00:00 December 4th, 2015|

Does your bakery sell dough? Home baking may be rooted in America’s vision of the holidays, but many consumers are pressed for time and can’t make fancy holiday treats from scratch. Buying finished, unbaked dough allows them to enjoy your high-quality products while still filling their homes with the warm scents of gingerbread or butter rolls [...]

Free Samples: How Giving Away Samples Boosts Sales

By | 2015-10-02T18:53:53+00:00 October 2nd, 2015|

"When you do any kind of in-store sampling, you're actually doing two things at the same time," he explained. "You're selling product and you're in effect doing an advertisement inside." - Supermarket News   Offering free samples to your customers can have dramatic positive effects on sales. Fresh bread? Yes, please! (Of course, your [...]

A Party Without Cake is Just a Meeting, and other truths to inspire your marketing and merchandising campaigns

By | 2015-09-25T18:32:48+00:00 September 25th, 2015|

What makes customers buy a tee shirt from a café, bakery, or restaurant and wear it around, advertising that business to everyone they meet? For some, it’s a special love for that particular business. For others, it’s a foodie identity, a feeling of being in-the-know about good food and where to find it. Some might [...]

Should Your Bakery Publish a Cookbook?

By | 2015-09-02T19:38:59+00:00 September 2nd, 2015|

Have you seen the Amazon cookbook bestseller page recently? Many of the top sellers come from bakeries: Magpie's beautiful primer on pies, Momofuku Milk Bar's spread of innovative modern desserts, Tartine's elegant collection of classics, and more. Cookbooks are purchased as gifts nearly twice as much as other books; put together an attractive package that highlights the unique character of [...]

Reach More Customers: is a Food Truck Right for Your Bakery?

By | 2015-08-31T16:28:20+00:00 August 31st, 2015|

Want to be part of a popular cultural trend while expanding your business and reaching more customers, without the price tag of opening another storefront? Consider adding a food truck. While food trucks come with their own costs and administrative hurdles, they also come with quite a few perks, including visibility and flexibility. Food trucks [...]

Bakeries Strengthen Customer Rapport by Offering Classes

By | 2015-08-19T18:16:31+00:00 August 19th, 2015|

Do you want to strengthen your relationships with your customers? Give them a better understanding of the value of your expertise? Make more money during slower months? Try offering baking classes. Here Barb Gardner of Let Them Eat Cake talks about what classes have done for her, and answers the question “will my customers stop [...]

Three Leadership Traps to Avoid

By | 2015-08-07T16:44:44+00:00 August 7th, 2015|

Managing a business is stressful work. In the thick of things, it can be tempting to try to save time with shortcuts that hurt your company in the long run, or to preserve focus by shutting out distractions -- such as employees’ needs. Protect your business from these three destructive management traps: Discount your team’s [...]