Have you seen the Amazon cookbook bestseller page recently? Many of the top sellers come from bakeries: Magpie’s beautiful primer on pies, Momofuku Milk Bar’s spread of innovative modern desserts, Tartine’s elegant collection of classics, and more.Cookbooks are purchased as gifts nearly twice as much as other books; put together an attractive package that highlights the unique character of your establishment, and you’re giving customers a great, non-perishable gift option that makes your business a topic of conversation right in the recipient’s home.Do you have to be a nationally-known bakery or restaurant with a celebrity chef before you can publish a cookbook? If you’re looking to play on the Amazon bestseller field, it certainly helps — but for humbler goals, you don’t need a major publishing deal. Blurb.com offers tips (and free software) for self-publishing cookbooks, specifically baking cookbooks. Check out their interview with three self-published bakers.Now, ask yourself: do you have a signature bread, pie, or cookie? A customer favorite that brings them back time and again? Do your customers ask you for recipes?Do you have a talented photographer or Instragrammer on your team?It might be time to consider a cookbook. Even if it doesn’t become a national bestseller, your cookbook can still bring you increased brand awareness, extend your marketing reach, and even give your profits a boost.Have you released a cookbook? Do you have a favorite cookbook? Let us know in the comments!